laura@knowwhenandhow.com, Author at when&how Communications

5 Reasons SEO is Essential for Website Success

by laura@knowwhenandhow.com | Feb 15, 2020 | SEO

5 Reasons SEO is Essential for Website Success SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing...

How To Use Paid Ads To Grow Your Facebook Follows

by laura@knowwhenandhow.com | Feb 15, 2020 | Advertising

How To Use Paid Ads To Grow Your Facebook Follows So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day,...

What is Content Marketing and Why Does It Matter?

by laura@knowwhenandhow.com | Feb 15, 2020 | Content and Experience

What is Content Marketing and Why Does It Matter? In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult...

Digital Customer Service: the 10 Cornerstones

by laura@knowwhenandhow.com | Feb 15, 2020 | Content and Experience

Digital Customer Service: the 10 Cornerstones Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not...

What is Digital Advertising and Why Does It Matter?

by laura@knowwhenandhow.com | Feb 15, 2020 | Advertising

What is Digital Advertising and Why Does It Matter? Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media,...