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Howie is the resident when&how blog wizard. He brings all the digital marketing resources into one place to educate our audience and empower business owners with valuable knowledge, insights and industry resources.

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How To Setup An Online Store

How To Setup An Online Store

Selling your products and services online rather than in-store means that you need a website with the capability to handle an online store. But while setting up an online store might seem complicated and time-consuming, it’s actually not as difficult as it seems!...

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Google Suspending Review and Q&A Functionality

Google Suspending Review and Q&A Functionality

Updated 2 days ago During the unprecedented COVID-19 situation, Google may have temporarily suspended some functionality: “New reviews, review replies, and new Q&A will be unavailable during this time”. For Google’s complete Help article on the issue, click here....

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Review Management Best Practices

Review Management Best Practices

Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look...

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What Is SEO And Why Does It Matter?

What Is SEO And Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are...

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Business Website Essentials

Business Website Essentials

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and...

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What Is Online Reputation Management?

What Is Online Reputation Management?

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through...

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How to Avoid Having an Ugly Website

How to Avoid Having an Ugly Website

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the...

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5 Reasons SEO is Essential for Website Success

5 Reasons SEO is Essential for Website Success

SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing out on a huge demographic. That’s why we’ve...

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How To Use Paid Ads To Grow Your Facebook Follows

How To Use Paid Ads To Grow Your Facebook Follows

So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estate to cover, and your...

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How to #Hashtag

How to #Hashtag

How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between...

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Copyright Online and Fair Use in Social Media

Copyright Online and Fair Use in Social Media

With the online world being dominated by images, what do you need to know as a business owner when it comes to copyright laws? Sharing Images on Social Visuals are huge in the social media world, particularly for businesses. Here’s a quick run-down. On average,...

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16 Website SEO Musts for a Higher Search Ranking

16 Website SEO Musts for a Higher Search Ranking

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. This is good news: the more relevant, informative...

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5 Steps To Becoming an Instagram Sensation

5 Steps To Becoming an Instagram Sensation

300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and National Geographic have over 60...

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55 Stellar Statistics For Websites

55 Stellar Statistics For Websites

Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a...

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The Complete WordPress SEO Plugin Mastery

The Complete WordPress SEO Plugin Mastery

SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web. One of the easiest ways to give your sites a little...

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How To Engage Your Audience Through Social Media

How To Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which...

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Critical Data For Online Business Listings

Critical Data For Online Business Listings

Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and...

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30 Digital Advertising Statistics for Businesses

30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness,...

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An Introduction To Digital Advertising Metrics

An Introduction To Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your...

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5 Reasons You Need Instagram For Your Business

5 Reasons You Need Instagram For Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on...

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The Basics Of Digital Advertising

The Basics Of Digital Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount...

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Understanding and Optimizing Your Website Speed

Understanding and Optimizing Your Website Speed

What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds...

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How to Respond to Negative Reviews

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...

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Howie’s Wizardry Watch List

Understand how the customer journey has changed and why you need to empower yourself with these digital marketing tools. Watch these quick videos in as little as 7-minutes to be quickly familiarized with important insights  and empower yourself to take control of your business’ online digital presence once and for all!

> Important stats about responsive web design and optimization
> Business listings and why they are important to get found
> Reputation Management – Your presence speaks volumes before your customer ever walks in.
> Social Media Management – Why you need to not only join the convo, but also be a part of it.

…And SO much more. 

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