Knowing which ads demonstrate the highest quality may not always be intuitive. It’s something that requires extensive testing and adjustment along the way, as well as the ability to use and interpret tools that demonstrate the ads’ performance. For these reasons, the best way to maximize ROI with PPC is to either become deeply knowledgeable and experienced in the arena of ads and data metrics yourself, or to outsource your work to an individual or service that already is.
Now that you know a little about the different types of online marketing tactics, it’s time to learn the basics on creating the strategy.
From personas to the right tools, there are plenty of big and little things that can help or hinder your digital marketing strategy’s success. Here’s the foundational work you need to make sure your strategy works well, including our favorite tools and software.
So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estate to cover, and your content can only reach so far without a little help. That’s where Facebook Paid Ads come into play.
Let’s start with the basics.
Digital advertising is the process of using internet technology to deliver promotional advertisements to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs, and website display ads.
Digital advertising has surpassed traditional advertising
Just how popular is digital advertising? In 2016, the advertising side of the internet ecosystem generated $1.121 trillion for the U.S. economy and is responsible for 10.4 million jobs in the U.S. alone. The increasing popularity of digital advertising and the shift away from traditional advertising techniques (billboards, newspapers, radio, commercials, etc.) makes sense in this era of connectivity.
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few!
So where do you start?
While there are so many online options to choose from, reaching your intended audience will still require a little bit of work. Luckily, using digital advertising to get your message across is easier than you think.
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness,...
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.
Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.
Here are a few of the key metrics to track that will help you measure success and determine ROI:
How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount...
