How to get customer feedback: 3 best practices for collecting online reviews Do customers like your clients’ businesses? Are they telling other people about those businesses on social media or across various review platforms? The goal is to have answered yes to both...
How to Outsource PPC and Always Stay on Positive ROI Pay-per-click advertising is one of the most accessible forms of marketing for startups, agencies, and small businesses. But while almost anyone can set it up, if you want to do it well and maximize your return on...
8 ways to protect your business from cybersecurity risks With the Coronavirus raging across the United States, small businesses must be extra vigilant with regards to cybersecurity risk. Cybercriminals are using COVID-19 themed phishing schemes to trick employees into...
5 Steps to Tidy Up Your Enterprise Tech Stack What is Vendor Consolidation? Vendor consolidation is the act of reducing the number of software vendors that you work with as a means to cut costs and drive efficiencies. It’s a lot like supplier consolidation in the...
How to start selling online in 60 minutes or less Small businesses are built on the capacity for personal interaction and relationship-building between owners and their customers. When that’s no longer possible in the traditional sense, small businesses essentially...